Keynote Speaker · AI Strategy & Growth
AI keynotes that create clarity – for decision-makers.
Data-driven marketing with AI. Visibility through selection. Decision logic in the age of AI agents.
Orientation & mindset
Strategic perspective instead of tool debates
Visibility & impact
Authority through selection and clarity
Relevance & market position
Clarity as a competitive advantage
Click a topic for the abstract and details
01
45–60 min · Keynote
Why Data-Driven Marketing with AI Fails
And what leadership has to do with it
„Data without decision logic is expensive noise. AI marketing starts at the leadership level.”
Abstract
Companies invest in AI marketing tools – and reap disappointment. The reason rarely lies in the technology. It lies in missing decision logic: if you have data but no strategy behind it, you scale noise instead of impact. In this keynote, I show why data-driven marketing with AI fails at the leadership level – and how decision-makers can turn that around. With concrete examples from 30 years of marketing practice and nine years of working with AI.
What your audience takes away
- The three most common disconnects between AI adoption and marketing results
- Which leadership decisions make data-driven marketing possible in the first place
- A concrete framework: marketing controlling with AI as a strategic management tool
The outcome for your event
Your audience leaves the room with a clear picture of why AI marketing initiatives fail – and which leadership decisions make the difference.
Format
Presented at DigitalXchange Bergisches RheinLand 2026 · Provocative and practical – ideal for marketing and leadership events
A great fit for
Marketing conferences · Conferences for mid-sized businesses · Controlling events
02
45 min · Masterclass
Visibility through Selection
How to build authority amid the AI noise
„Authority over algorithms. Positioning in the age of generic content.”
Abstract
Artificial intelligence has driven the marginal cost of content down to zero. The result? A tsunami of generic mediocrity. Anyone who still tries to appeal to everyone and stay broadly relatable becomes invisible. In this masterclass, I show how leaders and brands can build real authority in the age of AI. The key is radical selection. Today, communication has to be built for recognizability.
What your audience takes away
- Why authority is the new reach
- The selection principle: how clear positioning makes you more visible
- Communication as a positioning tool – and an authority strategy
The outcome for your event
Your audience understands why visibility today is a decision – and leaves with a clear principle for realigning their communication.
Format
In-depth and strategic – ideal for marketing and PR decision-makers
A great fit for
Marketing conferences · PR events · Communications summits
03
45–90 min · Keynote or Workshop
The New Pecking Order
Without identity? Without work? Without purpose?
What is happening now, as work, identity and society are being renegotiated
Abstract
Three tectonic shifts are changing – all at once – how we work, who we are and whom we trust: artificial intelligence is shifting economic power, work is losing its traditional role as an anchor of identity, and social institutions are coming under new pressure to justify their legitimacy. Not one after another. All at the same time.
Those who only recognize these shifts once they become obvious will react too late. In this keynote, I show what new pecking order is emerging, why it will affect companies far more profoundly than any individual AI tool – and which questions leaders need to ask today if they want to consciously shape their organization, their business model and their own position in this new order.
What your audience takes away
- The three tectonic shifts that are transforming work, identity and the social order simultaneously
- Why AI doesn’t just automate tasks, but redistributes power, status and trust
- The strategic questions companies must answer today – before others answer them for them
The outcome for your event:
Your audience leaves the room with a new perspective on AI transformation: not as a technological development, but as a profound shift in work, power and identity – and with the questions that will now decide whether they are fit for the future.
Format
Keynote or workshop · In person or hybrid · Strategic, provocative and future-focused
A great fit for
Corporate conferences · Association conventions · Future-focused summits
Ideal for decision-makers, entrepreneurs and executives.
04
45–60 min · Talk
AI Doesn’t Just Change Processes. It Changes Who Decides.
How AI makes organizations not more efficient – but clearer
„The crucial question is not what AI can do for us. It’s who will decide in the future – people, systems, or both together.“
Abstract
Most companies implement AI as an efficiency tool: to write, analyze and produce faster. But that falls short. The real change begins where AI no longer just takes over tasks, but prepares, evaluates – and increasingly makes – decisions.
This changes leadership: Which decisions stay with people? Which get delegated? Who is accountable? This talk shows why AI requires companies not just to become more efficient, but above all to become clearer.
What your audience takes away
- Why a focus on efficiency underestimates AI’s real potential
- How decision paths, accountability and leadership are changing
- Which decisions should remain with people – and which systems can take over
The outcome for your event
Your audience comes to see AI transformation as a leadership question: how will decisions, accountability and the power to shape the future be distributed?
Format
In person or hybrid · Strategic, practical and leadership-focused
A great fit for
Conferences for mid-sized businesses · Business associations · Chamber of commerce (IHK) events
05
45–75 min · Talk
Jobless. Identityless. Purposeless.
What happens to a generation that no longer knows what it is for
„When work disappears, people don’t just lose income. They may lose part of the answer to the question: Who am I?“
Abstract
Work has never been just about income. It provides daily structure, belonging, recognition, status and identity. And it is exactly this foundation that is beginning to crumble.
When automation replaces tasks and people increasingly feel interchangeable, a bigger question emerges than where the next job will come from: What happens to a society whose members no longer know what they are needed for?
What your audience takes away
- Why losing work goes far beyond losing income
- The role work plays in identity, status, belonging and meaning
- The questions we need to ask when work loses its traditional meaning
The outcome for your event
Your audience confronts one of the central questions of AI transformation: what gives people identity and meaning when work no longer fulfills that role?
Format
In person or hybrid · Socially relevant, provocative and sparks debate
A great fit for
HR conferences · Education congresses · Public policy and societal forums
Bookings on request · English and German · In person or hybrid